Market Share by Top Websites

1 Macaw is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Macaw in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Adult and 15 other categories.

2 Macaw is leading in News & Media and Reference Materials.


1 AdMob is leading in most countries, including Japan, Italy, United States, France and 26 other countries.

2 Macaw is leading in Indonesia, Singapore and Thailand.