Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 36 other categories.

2 Mellow Ads is leading in Internet & Telecom, Business & Industry, Adult, Games and 31 other categories.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Indonesia, Russia, United States and 61 other countries.

2 AdMob is leading in Japan, Italy, Saint Helena, Lithuania and 21 other countries.