Market Share by Top Websites

1 AdMob is leading in The Entire Web.

2 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 96 other categories.

2 Mellow Ads is leading in Animation & Comics, Autos & Vehicles, File Sharing, Ad Network and 9 other categories.


1 Mellow Ads is leading in most countries, including Brazil, Russia, India, Turkey and 55 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, United States and 25 other countries.