1
Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to Mercent in all segments.
1
Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 8 other categories.
2
AdMob is leading in Computers Electronics & Technology, News & Media, Games, Adult and 3 other categories.
1
Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 34 other countries.
2
AdMob is leading in Japan, Italy, France, Australia and 10 other countries.