Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 47 other categories.

2 Mercent is leading in Shopping, Coupons, Clothing, Home & Garden and 32 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 41 other countries.

2 Mercent is leading in United States, United Kingdom, Russia, Canada and 29 other countries.