Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Football, Business & Industry and 48 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 32 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 42 other countries.

2 Moat is leading in United States, United Kingdom, Germany, Canada and 23 other countries.