Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Business & Industry, Chats & Forums and 98 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 45 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Mexico and 44 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Russia and 31 other countries.