Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Business & Industry and 106 other categories.

2 AdMob is leading in People & Society, Software, Adult, Games and 15 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Brazil and 51 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 29 other countries.