Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Motorcycles, Chats & Forums and 75 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 66 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 43 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Thailand and 26 other countries.