Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Vehicles, Food & Drink and 7 other categories.

2 AdMob is leading in Computers Electronics & Technology, Games, Adult, Finance and 5 other categories.

Geography

1 AdMob is leading in most countries, including Japan, United States, France, Australia and 23 other countries.

2 Neodata is leading in Italy, Lithuania, Morocco, Saudi Arabia and 2 other countries.