Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 130 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Music & Audio, News & Media and 38 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 82 other countries.

2 Neodata is leading in Italy, Tuvalu, Serbia, Poland and 15 other countries.