Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 133 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, News & Media, Computer & Electronics and 31 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Russia, India and 45 other countries.

2 Neodata is leading in Italy, United States, Germany, France and 19 other countries.