Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 108 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Software, Adult and 15 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, United States, India and 34 other countries.

2 Neodata is leading in Italy, France, Russia, Germany and 28 other countries.