Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 136 other categories.

2 AdMob is leading in Mobile Developers, Web Design, Programming, Military & Defense and 2 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 72 other countries.

2 AdMob is leading in Japan, Indonesia, India, Saint Helena and 22 other countries.