Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 151 other categories.

2 AdMob is leading in Computer & Electronics, Mobile Developers, Software, Telecommunications and 11 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 54 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, United States and 38 other countries.