Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind NetAffiliation in all market share segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 151 other categories.

2 AdMob is leading in Computer & Electronics, Mobile Developers, Software, Telecommunications and 11 other categories.


1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 52 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, United States and 39 other countries.