Market Share by Top Websites

1 NetAffiliation is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 164 other categories.

2 AdMob is leading in Mobile Developers, Programming, Universities & Colleges, Textiles & Nonwovens and 5 other categories.


1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 71 other countries.

2 AdMob is leading in Indonesia, Japan, Russia, India and 30 other countries.