Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 108 other categories.

2 Open AdExchange is leading in Newspapers, Transportation & Logistics, Auctions and Office Products.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 84 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.