Market Share by Top Websites

2 AdMob is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 59 other categories.

2 Open AdExchange is leading in Newspapers, Energy, Real Estate, Textiles & Nonwovens and 4 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 56 other countries.

2 Open AdExchange is leading in Denmark.