Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including Arts & Entertainment, Community & Society, Games, News & Media and 11 other categories.

2 AdMob is leading in Computers Electronics & Technology, Adult, Science & Education and Jobs & Career.

Geography

1 Plista is leading in most countries, including Poland, Germany, Malaysia, Netherlands and 18 other countries.

2 AdMob is leading in Japan, Italy, United States, France and 17 other countries.