Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 82 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, Software and 23 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, United States and 37 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 35 other countries.