Market Share by Top Websites

1 AdMob is leading in The Entire Web.

2 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Shopping and 78 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 54 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 47 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 22 other countries.