Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Popin in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 93 other categories.

2 Popin is leading in Beauty, Publishing & Printing, Transportation & Logistics, Newspapers and 13 other categories.


1 AdMob is leading in most countries, including Indonesia, Italy, Russia, India and 53 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 15 other countries.