Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 64 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 28 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, India, Lithuania and 31 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 28 other countries.