Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 95 other categories.

2 Popin is leading in Beauty, Golf, Car Buying, Publishing & Printing and 13 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, India, Russia and 50 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 15 other countries.