Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 94 other categories.

2 Popin is leading in News & Media, Magazines & E-Zines, Newspapers, Autos & Vehicles and 35 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Italy and 76 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 11 other countries.