Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 88 other categories.

2 PubExchange is leading in Universities & Colleges, Home & Garden, Nursery & Playroom, Magazines & E-Zines and 24 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 56 other countries.

2 PubExchange is leading in United States, Canada, United Kingdom, Mexico and 10 other countries.