Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 82 other categories.

2 PubExchange is leading in Food & Drink, Home & Garden, Nursery & Playroom, Cooking & Recipes and 25 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, India and 60 other countries.

2 PubExchange is leading in United States, Philippines, Czech Republic, Georgia and 5 other countries.