Market Share by Top Websites

1 PubExchange is leading in Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 12 other categories.

2 PubExchange is leading in Lifestyle, Food & Drink, Health and Pets & Animals.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 19 other countries.

2 PubExchange is leading in United States, Argentina, Mexico, Taiwan and 2 other countries.