Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 89 other categories.

2 PubExchange is leading in Universities & Colleges, Home & Garden, Nursery & Playroom, Beauty & Fitness and 23 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 55 other countries.

2 PubExchange is leading in United States, Canada, Mexico, Thailand and 2 other countries.