Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 54 other categories.

2 PubExchange is leading in Shopping, Career & Education, Universities & Colleges, Clothing and 21 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 49 other countries.

2 PubExchange is leading in United States, Canada, Mexico, Sri Lanka and 5 other countries.