Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind PubExchange in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 83 other categories.

2 PubExchange is leading in Food & Drink, Home & Garden, Cooking & Recipes, Nursery & Playroom and 26 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, Russia and 58 other countries.

2 PubExchange is leading in United States, Canada, Philippines, Ireland and 2 other countries.