2
In terms of market share, AdMob is clearly lagging behind, losing to ReferLocal in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 17 other categories.
2
ReferLocal is leading in Pets & Animals.
1
AdMob is leading in most countries, including Japan, Italy, United States, France and 27 other countries.
2
ReferLocal hasn't got a lead over AdMob in any country.