Market Share by Top Websites

1 Refined Labs is leading in Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 53 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Photography, Travel and 9 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 49 other countries.

2 Refined Labs is leading in Germany, Austria, Switzerland, Sweden and 17 other countries.