Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 14 other categories.

2 Refined Labs is leading in Travel & Tourism.


1 AdMob is leading in most countries, including Japan, Italy, United States, France and 25 other countries.

2 Refined Labs is leading in Germany and Pakistan.