Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 55 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Photography and 10 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, United States and 44 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Sweden and 15 other countries.