Market Share by Top Websites

1 is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 15 other categories.

2 is leading in Travel & Tourism and E-commerce & Shopping.


1 AdMob is leading in most countries, including Japan, Italy, United States, France and 26 other countries.

2 is leading in Chile and Argentina.