Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 78 other categories.

2 Sanoma is leading in News & Media, Shopping, Sports, Newspapers and 41 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Japan, Indonesia and 69 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 27 other countries.