Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 82 other categories.

2 Sanoma is leading in News & Media, Sports, Newspapers, Autos & Vehicles and 40 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, United States, Italy and 45 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 24 other countries.