Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Sanoma in all market share segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 70 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Software, Adult and 27 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Denmark, Finland, Lithuania and 36 other countries.

2 AdMob is leading in Japan, Indonesia, Italy, United States and 34 other countries.