Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 48 other categories.

2 Scupio is leading in Shopping, Business & Industry, Clothing, Health and 34 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 49 other countries.

2 Scupio is leading in Taiwan, Hong Kong, China, Australia and 2 other countries.