Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 49 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 37 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 49 other countries.

2 Scupio is leading in Taiwan, Hong Kong, United States, China and 10 other countries.