2
In terms of market share, AdMob is clearly lagging behind, losing to Shopzilla in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 13 other categories.
2
Shopzilla is leading in Food & Drink and Lifestyle.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 22 other countries.
2
Shopzilla is leading in United States, Canada, Hungary, Israel and one other country.