Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 13 other categories.

2 Shopzilla is leading in Food & Drink and Lifestyle.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 22 other countries.

2 Shopzilla is leading in United States, Canada, Hungary, Israel and one other country.