Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Finance, Travel & Tourism, Computers Electronics & Technology, Community & Society and 13 other categories.

2 AdMob is leading in News & Media, Arts & Entertainment, Games, Adult and one other category.

Geography

1 Silverpop is leading in most countries, including United States, Mexico, Australia, India and 29 other countries.

2 AdMob is leading in Japan, Italy, France, South Korea and 9 other countries.