Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 207 other categories.

2 AdMob is leading in Mobile Developers, Programming, Collecting, Fantasy Sports and one other category.


1 is leading in most countries, including United States, Australia, Canada, France and 124 other countries.

2 AdMob is leading in Japan, Italy, Azerbaijan, Sudan and 2 other countries.