Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 211 other categories.

2 AdMob is leading in Mobile Developers, Programming, Fantasy Sports and Wholesale Trade.


1 is leading in most countries, including United States, France, Australia, Canada and 152 other countries.

2 AdMob is leading in Saint Helena, Lithuania, Japan, Montenegro and 9 other countries.