Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 225 other categories.

2 AdMob is leading in Wholesale Trade.

Geography

1 SiteScout is leading in most countries, including India, United States, United Kingdom, Canada and 163 other countries.

2 AdMob is leading in Saint Helena, Lithuania, Montenegro, Guadeloupe and 4 other countries.