Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 222 other categories.

2 AdMob is leading in Wholesale Trade.

Geography

1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 139 other countries.

2 AdMob is leading in Japan, Azerbaijan, Paraguay, Macao and one other country.