Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind SiteScout in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 215 other categories.

2 AdMob is leading in Wholesale Trade.


1 SiteScout is leading in most countries, including United States, India, Canada, United Kingdom and 124 other countries.

2 AdMob is leading in Japan, Andorra, Northern Mariana Islands and Sudan.