2
In terms of market share, AdMob is clearly lagging behind, losing to Six Apart Advertising in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 11 other categories.
2
Six Apart Advertising is leading in Health and Home & Garden.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 22 other countries.
2
Six Apart Advertising is leading in United States, Canada, Taiwan and New Zealand.