Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 94 other categories.

2 Six Apart Advertising is leading in Humor, Beauty & Fitness, Fitness, Clothing and 15 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 64 other countries.

2 Six Apart Advertising is leading in Barbados and Denmark.