AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create and target ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone ma...
In terms of market share, AdMob is clearly lagging behind, losing to SmartContext in all segments.
AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 44 other categories.
SmartContext is leading in Games, Video Games, Chats & Forums, Sports and 19 other categories.
AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 49 other countries.
SmartContext is leading in Poland, United Kingdom, Germany, Ukraine and 9 other countries.