Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind SmartContext in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 98 other categories.

2 SmartContext is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Jobs & Employment and 9 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 60 other countries.

2 SmartContext is leading in Poland, United Kingdom, Portugal, Iceland and 2 other countries.