Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Adult, Vehicles and 10 other categories.

2 SmartContext is leading in Arts & Entertainment, Games, Food & Drink and Lifestyle.


1 AdMob is leading in most countries, including Japan, Italy, United States, France and 26 other countries.

2 SmartContext is leading in Poland, Austria and Pakistan.