Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 44 other categories.

2 SmartContext is leading in Games, Video Games, Chats & Forums, Sports and 19 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 49 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Ukraine and 9 other countries.