Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 95 other categories.

2 SmartContext is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Humor and 22 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 66 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Netherlands and 15 other countries.