Market Share by Top Websites

1 SmartContext is leading in Top 1M Sites and The Entire Web.

2 AdMob is leading in Top 100K Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 86 other categories.

2 SmartContext is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Humor and 26 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 63 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Ukraine and 2 other countries.