Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind SmartContext in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 96 other categories.

2 SmartContext is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Jobs & Employment and 9 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 63 other countries.

2 SmartContext is leading in Poland, United Kingdom, Czech Republic, Austria and 4 other countries.