Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Smowtion in all market share segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 182 other categories.

2 AdMob is leading in Fantasy Sports, Philanthropy and Wholesale Trade.


1 Smowtion is leading in most countries, including Mexico, Argentina, Spain, India and 106 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, Viet Nam and 9 other countries.