Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 123 other categories.

2 AdMob is leading in Mobile Developers, Investing, Magazines & E-Zines, Collecting and 3 other categories.


1 Smowtion is leading in most countries, including United States, Mexico, India, Argentina and 112 other countries.

2 AdMob is leading in Japan, Italy, Viet Nam, Lithuania and 7 other countries.