Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 185 other categories.

2 AdMob is leading in Fantasy Sports, Casinos, Wholesale Trade and Philanthropy.


1 Smowtion is leading in most countries, including India, Mexico, Argentina, Spain and 111 other countries.

2 AdMob is leading in Japan, Italy, Taiwan, China and 5 other countries.