Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 69 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, News & Media and 33 other categories.

Geography

1 Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 88 other countries.

2 AdMob is leading in Japan, Indonesia, India, Lithuania and 17 other countries.