Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 77 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 55 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, Great Britain, Mexico and 72 other countries.

2 AdMob is leading in Saint Helena, India, Lithuania, Japan and 53 other countries.