1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 11 other categories.
2
AdMob is leading in News & Media, Games, Adult, Community & Society and one other category.
1
Specific Media is leading in most countries, including United States, Spain, United Kingdom, Portugal and 32 other countries.
2
AdMob is leading in Japan, Italy, Australia, India and 13 other countries.