Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind Specific Media in all market share segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Travel and 72 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 28 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, France and 36 other countries.

2 AdMob is leading in Japan, Indonesia, Italy, India and 33 other countries.