Market Share by Top Websites

1 SpecificClick is leading in Top 1M Sites.

2 Despite its recent growth, AdMob is still behind SpecificClick in all market share segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Religion & Spirituality, Autos & Vehicles and 56 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 30 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 42 other countries.

2 SpecificClick is leading in United States, France, Norway, United Kingdom and 22 other countries.