Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 10 other categories.

2 SpecificClick is leading in Vehicles, Science & Education, Health, E-commerce & Shopping and 2 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 22 other countries.

2 SpecificClick is leading in United States, Romania, Norway, Netherlands and 8 other countries.