2
In terms of market share, AdMob is clearly lagging behind, losing to Spongecell in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 9 other categories.
2
Spongecell is leading in Business & Consumer Services, Health, Science & Education and Food & Drink.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 21 other countries.
2
Spongecell is leading in United States, Lithuania, Morocco and Vietnam.