Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 52 other categories.

2 Spongecell is leading in Health, Telecommunications, Banking, Autos & Vehicles and 18 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 44 other countries.

2 Spongecell is leading in United States, Costa Rica, Israel, Bulgaria and one other country.