Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 9 other categories.

2 Spongecell is leading in Business & Consumer Services, Health, Science & Education and Food & Drink.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 21 other countries.

2 Spongecell is leading in United States, Lithuania, Morocco and Vietnam.