Market Share by Top Websites

1 is leading in Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Adult, Vehicles and 10 other categories.

2 is leading in Games, Arts & Entertainment, Heavy Industry & Engineering and Pets & Animals.


1 AdMob is leading in most countries, including Japan, Italy, United States, France and 20 other countries.

2 is leading in Germany, Austria, Canada, United Kingdom and 9 other countries.