Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Music & Audio, News & Media and 57 other categories.

2 is leading in Arts & Entertainment, Games, Video Games, Business & Industry and 56 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 52 other countries.

2 is leading in Germany, Austria, Switzerland, Poland and 12 other countries.