Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdMob is leading in Top 100K Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Music & Audio and 61 other categories.

2 is leading in Arts & Entertainment, Games, Video Games, Business & Industry and 52 other categories.


1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 56 other countries.

2 is leading in Germany, Austria, Switzerland, Turkey and 12 other countries.