Market Share by Top Websites

1 Spoutable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Spoutable in all segments.

Websites Categories

1 Spoutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computers Electronics & Technology, Sports and 14 other categories.

2 AdMob is leading in Vehicles, Gambling and Home & Garden.


1 Spoutable is leading in most countries, including United States, India, Pakistan, United Kingdom and 33 other countries.

2 AdMob is leading in Japan, France, Australia, South Korea and 12 other countries.