Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 20 other categories.

2 AdMob hasn't got a lead over Sprinkle in any websites category.

Geography

1 Sprinkle is leading in most countries, including Norway, Netherlands, Slovakia, Sweden and 25 other countries.

2 AdMob is leading in Japan, Italy, Australia, South Korea and 14 other countries.