Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 64 other categories.

2 Sprinkle is leading in News & Media, Sports, Food & Drink, Newspapers and 63 other categories.


1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 70 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Norway and 17 other countries.