Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 89 other categories.

2 SwitchAds is leading in Sports, Soccer, Autos & Vehicles, Jobs & Employment and 25 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 74 other countries.

2 SwitchAds is leading in Bulgaria, United Kingdom, Colombia, Nigeria and 14 other countries.