Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 89 other categories.

2 SwitchAds is leading in Sports, Soccer, Autos & Vehicles, Jobs & Employment and 31 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, Russia and 46 other countries.

2 SwitchAds is leading in United Kingdom, United States, Bulgaria, Germany and 32 other countries.