Market Share by Top Websites

1 Tailsweep is leading in Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Adult and 10 other categories.

2 Tailsweep is leading in Arts & Entertainment, Food & Drink, Hobbies & Leisure, Lifestyle and 3 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 20 other countries.

2 Tailsweep is leading in Sweden, Netherlands, Austria, Canada and 8 other countries.