Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 95 other categories.

2 TapIt! is leading in Clothing, Jobs & Employment, Law & Government, Government and 3 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 66 other countries.

2 TapIt! is leading in Portugal, Namibia and Mauritius.