Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, People & Society and 195 other categories.

2 AdMob is leading in Mobile Developers, Computer Security, Textiles & Nonwovens, Collecting and 2 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Belgium, Finland, Hungary and 93 other countries.

2 AdMob is leading in Japan, Indonesia, Greece, Taiwan and 11 other countries.