Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Shopping, Business & Industry, Arts & Entertainment and 173 other categories.

2 AdMob is leading in Mobile Developers and Military & Defense.


1 TradeTracker is leading in most countries, including Netherlands, Hungary, Belgium, Poland and 92 other countries.

2 AdMob is leading in Indonesia, Japan, Lithuania, Saint Helena and 12 other countries.