Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Business & Industry, Shopping, Arts & Entertainment and 173 other categories.

2 AdMob is leading in Universities & Colleges and Military & Defense.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Hungary, Belgium, Poland and 92 other countries.

2 AdMob is leading in Japan, Indonesia, Lithuania, Taiwan and 15 other countries.