Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 194 other categories.

2 AdMob is leading in Mobile Developers, Computer Security, Textiles & Nonwovens, Collecting and 2 other categories.


1 TradeTracker is leading in most countries, including Netherlands, Belgium, Finland, Poland and 91 other countries.

2 AdMob is leading in Indonesia, Japan, India, Viet Nam and 13 other countries.