Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind TradeTracker in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Business & Industry, Shopping, Arts & Entertainment and 172 other categories.

2 AdMob is leading in Universities & Colleges, Computer Security, Textiles & Nonwovens and Military & Defense.


1 TradeTracker is leading in most countries, including Netherlands, Belgium, Hungary, Poland and 95 other countries.

2 AdMob is leading in Japan, Indonesia, Lithuania, Saint Helena and 11 other countries.