Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, People & Society and 193 other categories.

2 AdMob is leading in Mobile Developers, Textiles & Nonwovens, Computer Security, Collecting and 4 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Poland and 86 other countries.

2 AdMob is leading in Indonesia, Japan, Viet Nam, Malaysia and 15 other countries.