Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 193 other categories.

2 AdMob is leading in Mobile Developers, Textiles & Nonwovens, Computer Security, Fantasy Sports and one other category.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Poland, Finland, Belgium and 92 other countries.

2 AdMob is leading in Indonesia, Japan, Korea Republic, Viet Nam and 8 other countries.