2
In terms of market share, AdMob is clearly lagging behind, losing to Traffic Revenue in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 17 other categories.
2
Traffic Revenue hasn't got a lead over AdMob in any websites category.
1
AdMob is leading in most countries, including Japan, Italy, France, South Korea and 16 other countries.
2
Traffic Revenue is leading in United States, United Kingdom, India, Australia and 11 other countries.