Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 73 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, News & Media, Shopping and 62 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 49 other countries.

2 TripleLift is leading in United States, United Kingdom, Germany, Mexico and 12 other countries.