Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Sports and 86 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 56 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 43 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 21 other countries.