Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Business & Industry, Computer & Electronics and 43 other categories.

2 Underdog Media is leading in Arts & Entertainment, News & Media, Humor, Magazines & E-Zines and 41 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 36 other countries.

2 Underdog Media is leading in United States, Canada, United Kingdom, Brazil and 28 other countries.