Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Games, Magazines & E-Zines and 41 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 38 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, Germany, Canada, United Kingdom and 36 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 32 other countries.