Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 44 other categories.

2 Undertone Networks is leading in Shopping, Food & Drink, Autos & Vehicles, Health and 28 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 45 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Chile, Canada and 11 other countries.