Market Share by Top Websites

1 VerticalScope is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to VerticalScope in all segments.

Websites Categories

1 VerticalScope has better usage coverage in more websites categories. Including Vehicles, Sports, Computers Electronics & Technology, Health and 8 other categories.

2 AdMob is leading in News & Media, Arts & Entertainment, Games, Adult and 4 other categories.


1 VerticalScope is leading in most countries, including United States, Canada, United Kingdom, India and 18 other countries.

2 AdMob is leading in Japan, Italy, France, South Korea and 12 other countries.