Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 77 other categories.

2 Vocus is leading in Business & Industry, Health, Finance, Autos & Vehicles and 45 other categories.


1 AdMob is leading in most countries, including Indonesia, Italy, Japan, India and 57 other countries.

2 Vocus is leading in United States, Canada, Iran, Eritrea and 4 other countries.