Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Yahoo Overture in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Domain Names & Register, People & Society and 178 other categories.

2 AdMob is leading in Technology News, Mobile Developers and Cycling & Biking.

Geography

1 Yahoo Overture is leading in most countries, including Japan, Philippines, United States, Hong Kong and 111 other countries.

2 AdMob is leading in Lithuania, Saint Helena, Montenegro, Puerto Rico and 2 other countries.