2
In terms of market share, AdMob is clearly lagging behind, losing to Yepty in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 12 other categories.
2
Yepty is leading in Food & Drink, Lifestyle and Reference Materials.
1
Yepty is leading in most countries, including United States, Germany, Hungary, Ireland and 18 other countries.
2
AdMob is leading in Japan, Italy, France, Australia and 11 other countries.