Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 143 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Adult, Software and 24 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Spain, Italy and 97 other countries.

2 AdMob is leading in Indonesia, Japan, Korea Republic, Malaysia and 9 other countries.