Market Share by Top Websites

1 AdMob is leading in The Entire Web.

2 YuMe is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 75 other categories.

2 YuMe is leading in Sports, Humor, Soccer, Visual Arts & Design and 26 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 61 other countries.

2 YuMe is leading in United States, Spain, Sweden, Mexico and 9 other countries.