Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 85 other categories.

2 YuMe is leading in Humor, Soccer, Recreation & Hobbies, Animation & Comics and 28 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 59 other countries.

2 YuMe is leading in United States, Spain, Sweden, Mexico and 13 other countries.