Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 90 other categories.

2 zapunited is leading in Adult, Photography, Celebrities & Entertainment News, Autos & Vehicles and 20 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, United States, Italy and 61 other countries.

2 zapunited is leading in Portugal, Mexico, Kazakhstan, Dominican Republic and 3 other countries.