Market Share by Top Websites

1 Ziff Davis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Ziff Davis in all segments.

Websites Categories

1 Ziff Davis has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 129 other categories.

2 AdMob is leading in People & Society, Music & Audio, Adult, Mobile Developers and 6 other categories.

Geography

1 Ziff Davis is leading in most countries, including United States, France, United Kingdom, Russia and 67 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Lithuania and 14 other countries.