Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adMOST is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 146 other categories.

2 adMOST is leading in Beauty & Fitness, Beauty, Gay, Lesbian, & Bisexual, Weapons and 4 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 69 other countries.

2 adMOST is leading in Turkey, Kenya and Venezuela.