Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, adMOST is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 adMOST has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 59 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 29 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, United Kingdom and 34 other countries.

2 adMOST is leading in Turkey, Russia, Kyrgyzstan, Ukraine and 4 other countries.