Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, adMOST is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 adMOST has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 62 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 30 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, France and 39 other countries.

2 adMOST is leading in Turkey, Russia, Egypt, Saudi Arabia and 6 other countries.