Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 adMOST is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Internet & Telecom and 109 other categories.

2 adMOST is leading in Arts & Entertainment, Health, Movies, TV & Video and 26 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 66 other countries.

2 adMOST is leading in Turkey, Russia, Azerbaijan, Guatemala and 2 other countries.