Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adMOST is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Internet & Telecom and 103 other categories.

2 adMOST is leading in Arts & Entertainment, Health, Movies, TV & Video and 24 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 63 other countries.

2 adMOST is leading in Turkey, Bulgaria, Kyrgyzstan, China and 3 other countries.