Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Admotion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Admotion has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 76 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Animation & Comics and 3 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 28 other countries.

2 Admotion is leading in Brazil, Argentina, Portugal, Spain and 15 other countries.