Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Admotion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Accommodation & Hotels, Sports and 42 other categories.

2 Admotion is leading in People & Society, News & Media, Business & Industry, Shopping and 40 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 39 other countries.

2 Admotion is leading in Brazil, Argentina, Colombia, Peru and 8 other countries.