Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Admotion is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Admotion has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 59 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Accommodation & Hotels and 50 other categories.

Geography

1 Admotion is leading in most countries, including Brazil, Portugal, Argentina, Mexico and 34 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 28 other countries.