Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Admotion is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 152 other categories.

2 Admotion is leading in People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 15 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 85 other countries.

2 Admotion is leading in Brazil, Argentina, Portugal, Uruguay and 3 other countries.